Building a recognizable brand for tournaments and leagues is an art, not a science. In today’s golf environment, where player engagement and event presentation matter more than ever, strong branding and thoughtful sponsorship visibility can transform an ordinary event into an unforgettable experience.

Sponsorships are the lifeblood of many tournaments and leagues. Sponsors help fund prizes, promotions, and event operations. The trade off is that you must ensure they feel appreciated and get visibility and value in return. Recognizing sponsors properly is about building long-term partnerships. When sponsors see their brand showcased professionally throughout the event. they’re far more likely to return the following year and invest more heavily in your event.

With SMART Golf, you can easily brand:

• Cart Signs
• Scorecards
• Digital Scoreboards
• Sponsorship Pages
• Color and Theme
• Email Announcements

If done correctly, branded events build engagement. Players feel part of something special, sponsors feel valued, and your club gains a reputation for delivering professional, high-quality events that people look forward to year after year.

In the past, golf leagues were organized and run by 'captains' or league managers not employed by golf courses. But that’s changing, FAST! More golf courses are now choosing to manage their own leagues, and for good reason:

1. Better Control Over the Experience
When leagues are managed in-house, courses can deliver a consistent, professional experience from registration to results. It also helps build stronger connections with their most loyal players.

2. Increased Revenue
Running the league internally means the course collects the fees, controls the food & beverage experience, and can promote other programs and merchandise directly to participants.

3. Efficiency Through Technology
Modern tools like SMART Golf Software automate scoring, standings, and communication — making it easier than ever for staff to manage leagues without the paperwork or spreadsheets.

4. Data Ownership
When leagues are managed by the course, so is the data. Player information, spending habits, and participation trends all stay within the club — where they belong.

5. Consistency and Professionalism
A well-run league reflects directly on the club. Clear rules, live scoring, and great communication keep players engaged and proud to be part of the program.

Leagues aren’t just weekly games, they’re one of the best opportunities to drive engagement, loyalty, and revenue.

That’s why more courses are bringing them back under their own roof — and why SMART Golf Software is helping them do it!

The National Golf Course Owners Association (NGCOA) Canada is thrilled to announce a new partnership with SMART Golf Software. Managing leagues and tournaments presents many challenges for golf course operators, and effective software is essential for success. SMART Golf's League and Tournament program is quickly being adopted by clubs across North America. Through this partnership, NGCOA Canada members can access SMART Golf's League and Tournament program at a special discount. 

We are excited that the software will provide live scoring at the upcoming OFSAA boys and girls golf events taking place October 16 and 17. The software will also be offered at local and association level tournaments and SMART Golf will work with our convenors on printable scorecards, live scoring links, shareable leaderboard, TV display, divisions and tee sheet management. 

Golf Canada is excited to announce that SMART Golf Software has become Golf Canada Compatible. We are proud to have a Canadian software company become Compatible with the World Handicap System (WHS) and look forward to working closer with the clubs on SMART Golf for Leagues and Tournaments